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Privacy Policy

Effective date: 4 October 2025

This Privacy Policy explains how Road2Recovery (“we”, “us”, “our”) collects, uses, discloses, and protects personal information when you use our website and request our breakdown, towing, and recovery services in Nottingham and the wider UK.

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1) Scope:

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This policy applies to information we collect:

  • On our website, including any forms you submit (quote, booking, call-back, or general enquiries)

  • In the course of providing roadside assistance, recovery, transport, and related services

  • Through cookies and similar technologies when you browse our website

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2) Information we collect:

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Information you provide:

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  • Identity and contact details (e.g., name)

  • Service details (vehicle make/model, pickup and drop-off locations, preferred time, service type)

  • Communications (messages you send via on-site forms)

  • Files you choose to share (e.g., photos relevant to an incident)

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Information collected automatically:

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  • Usage data (pages viewed, time on page, referring URLs)

  • Technical data (IP address, device and browser type)

  • Cookie data and similar identifiers (see “Cookies & similar technologies”)

We do not intentionally collect special category data. If you provide such data, we process it only as necessary and as allowed by law.

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3) Lawful bases for processing (UK GDPR):

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We process personal information under one or more of the following bases:

  • Contract: to provide quotes, schedule jobs, dispatch recovery, and deliver services you request

  • Legitimate interests: to operate and improve our website and services, prevent fraud and misuse, and maintain accurate records

  • Consent: where you opt in to optional cookies/analytics or certain marketing

  • Legal obligation: to comply with tax, accounting, and other regulatory requirements

4) How we use your information:

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  • Provide, schedule, and complete recovery, towing, transport, and roadside services

  • Communicate about quotes, bookings, ETAs, and updates

  • Operate, secure, and improve our website and user experience

  • Maintain business records and comply with legal obligations

  • Handle complaints and disputes, and enforce our terms

We do not sell personal information.

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5) Sharing your information:

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We may share information with:

  • Service providers/Processors: website hosting and platform providers, IT and security tools, analytics providers, and similar vendors who act on our instructions

  • Operational partners: trusted garages, parts suppliers, and logistics partners where needed to fulfil your request

  • Authorities: law enforcement or regulators when required by law or to protect rights, safety, or property

  • Corporate events: if we undergo a reorganisation, merger, or asset transfer, subject to appropriate protections

Whenever we share data, we do so on a need-to-know basis and with appropriate contractual safeguards.

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6) International transfers:

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Some providers may process data outside the UK/EEA. Where this occurs, we use UK-approved safeguards (such as International Data Transfer Agreements or Standard Contractual Clauses) and additional technical/organisational measures as appropriate.

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7) Data retention:

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We keep personal information only for as long as necessary:

  • Enquiry/quote data: typically up to 12 months if no service is taken up

  • Service and invoicing records: up to 6 years (tax and accounting)

  • Website logs and analytics: typically 12–24 months

  • Incident-related photos/notes: typically up to 12 months unless required longer for legal, insurance, or dispute-resolution purposes

We may retain data longer if needed to establish, exercise, or defend legal claims.

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8) Cookies & similar technologies:

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  • Essential cookies enable core site functionality and security.

  • Analytics/Performance cookies (if enabled) help us understand site usage and improve our services.
    You can control cookies via your browser settings. Where required, we honour your choices through our consent banner or preference tools.

 

9) Your rights (UK GDPR):

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Subject to conditions and exemptions, you have the right to:

  • Access your personal information and receive a copy

  • Rectify inaccurate or incomplete data

  • Erase data in certain circumstances

  • Restrict or object to processing

  • Data portability (for information you provided to us)

  • Withdraw consent at any time where processing is based on consent

You also have the right to complain to the UK Information Commissioner’s Office (ICO). We’d appreciate the chance to address your concerns first.

 

10) Security:

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We use reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, and destruction. No method of transmission or storage is completely secure; we continually assess and improve our safeguards.

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11) Children:

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Our website and services are not directed to children, and we do not knowingly collect personal information from individuals under 16.

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12) Changes to this policy:

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We may update this Privacy Policy from time to time. When we make changes, we will adjust the “Effective date” at the top. Material changes will be highlighted where appropriate.

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13) How to contact us about privacy:

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If you have questions or wish to exercise your rights, please reach us via the Contact page on this website. We’ll respond in line with applicable law and within statutory timeframes.

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